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BORDER LINES: BRUSSELS - Publicis to promote euro currency

The European Central Bank has hired global communications agency Publicis to launch the single...The European Central Bank has hired global communications agency Publicis to launch the single currency s notes and coins for the first wave of countries using the euro at the start of 2002. The Paris agency will spearhead a pounds 50 million campaign using PR, on-line marketing, and advertising ...

BORDER LINES: BERMUDA - Island gains first local PR agency

The island of Bermuda has its first local PR agency following the opening for business of Linda...The island of Bermuda has its first local PR agency following the opening for business of Linda ... by advertising agencies or by larger firms servicing clients on the island from New York or London offices ... -contract as an on-site consultant for international agencies. Wilson was formerly deputy director ...

INTERNATIONAL: European Bank appoints Publicis for arrival of euro

. The pitching process for the account has lasted most of this year. In February over 40 agencies responded ...

BORDER LINES: PARIS - French mint seeks image overhaul

La Monnaie de Paris, France s state-owned mint, is seeking PR and advertising agencies to help...La Monnaie de Paris, France s state-owned mint, is seeking PR and advertising agencies to help ... coins. It has received written proposals from advertising and PR agencies jointly and is due to make ... and last until the end of 2001. The agencies will report to La Monnaie de Paris communications director ...

Finsbury brings Bloomberg News man on to board

Financial PR agency Finsbury has hired a fourth board director. Edward Orlebar, a reporter...Financial PR agency Finsbury has hired a fourth board director. Edward Orlebar, a reporter on the UK companies desk at financial news agency Bloomberg News, will join the agencies existing ... director. The agency employs 25 people and now represents six FTSE 100 clients, including gas ...

BORDER LINES: PARIS: Shandwick wins Y2K work

of the millennium bug among private and public sector companies. Shandwick will work with ad agency Hemisphere...Shandwick has been appointed on a French finance ministry project to raise awareness of the millennium bug among private and public sector companies. Shandwick will work with ad agency Hemisphere ... an advertising agency on a longer contract. ...

Diary: Norwich Union braces itself as QBO chief muscles in on its ad campaign

returns from their policies. Norwich Union also used retained agency QBO to handle the PR support ... on the back of the launch. But it seems that one person at the agency has been a fan of brace ...

Editorial: Making sure the PR price is right

deal between WPP and Dewe Rogerson was reported to have been price. The agency was believed ... of their value, and the offering they can bring to the advertising agency table. ...

Y&R issue takes off as B-M clears the decks

disparities, which made the agency seem more profitable than it was, were revealed in its Asian operations ...

Treasury turned to FH for Budget PR advice

The Treasury employed PR agency Fishburn Hedges and advertising agency Ogilvy and Mather to help...The Treasury employed PR agency Fishburn Hedges and advertising agency Ogilvy and Mather to help it fine-tune the presentation of last week s Budget, it emerged this week. Fishburn Hedges ... spokeswoman confirmed the agencies had been used for developing key messages and providing presentational ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.