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Tesco readies Clubcard scheme for web revamp

26 Oct 2010 | by Rachel Barnes

to say whether the overhaul of Clubcard would result in any change to its agency roster. EHS Brann ...

Foster's set to remake British comedy shows

16 Aug 2010 | by Gemma Charles

, created by design agency BrandMe, will be rolled out across all Foster s marketing material ...

The iPad bandwagon rolls into town

28 May 2010 | by Ben Bold

to media agencies about the ad opportunities the app offers. Sister company Sky has also got involved ...

Digital Work: From brief to browser

13 May 2010

Monopoly City Streets: Agency Tribal DDB Brief Since Monopoly's invention in 1935 ... of the radically revised game. The agency's big idea centred on taking the brand into the real world with a live ... was developed by Tribal's 'ideas team'. At the start of every large brief the agency creates a specialist team ...

Masterclass: Personalised ads

13 May 2010 | by David Tiltman

confusing for clients and agencies." To this end the IAB is trying to introduce a degree ...

Andrew Walmsley on Digital: Why old and new don't mix

12 May 2010 | by Andrew Walmsley

Industry figures agree the media agency business model is doomed, but the likely impact is unclear....to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 April). The central thrust of the piece was that the agency deal has long been a corrupting influence both on the neutrality of agencies' decision-making and on the value that advertisers get ...

Whatever happened to fair play?

12 May 2010 | by Suzy Bashford

LONDON - Given the recession has sparked a flurry of expensive and drawn-out agency reviews, Suzy...-based, eBay-style e-auctions, is causing an unprecedented level of unrest among agencies. As a growing ... of intermediary AAR, which has more than 20 years' experience in the pitching business. Despite many agencies ... cronyism. 'The pitch process is a helpful way to find the right agencies,' she says. 'There is always ...

Opinion: The Marketing Society Forum

12 May 2010 | by Staff

theme tune, my father was part of the management team of Benton and Bowles, the agency that produced it ...

Jeremy Lee on Media: Context is everything

05 May 2010 | by Jeremy Lee

advertising mantra - engagement - has spawned an entire industry of agencies that believe that the old ad ... isn't cheap, so some advertisers have been tempted, presumably at their agencies' behest, to shoehorn ...

Is procurement killing marketing creativity?

05 May 2010 | by Suzy Bashford

Those who deride this business function have overlooked its ability to motivate agencies to produce...to hinder the creative process. However, while agencies continue to ask whether procurement is killing ... . Questioning its role will serve only to cast marketers or agencies in a poor light. Instead, they should ... . Fortunately, there are plenty of ways marketers and their agencies can help shape this agenda. 'At ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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