Insider's Guide: Wired
01 Apr 2009 | by Staff
to media agencies and clients.
the opportunity is. But also what the pitfalls are. MW: What is the big agency challenge? MK: The challenge to the agencies is clear. It's not just a challenge to the agencies it's across the board. It's a challenge to the buyer, it's a challenge to the seller and it's a challenge to the agency partner ...
portfolio, led by former director of agency planning David Lambert in the new guise of director of London.
return. Royal Mail is working hard to inform media agencies about the benefits of direct mail. We recognise the role agencies play in channel development and know media owners must work with agencies to create innovative opportunities. Those media agencies that don't just brush direct mail under the doormat ...
educate and excite planning and creative agencies on the huge potential of this sector. Research concluded ...
much better than any other option. There will be no place for inefficiency. Media owners and agencies ...
and tiresome response techniques will make kids wander off. Digital agency clickTag, which creates ...
response to agencies' calls for guarantees that ads will only be placed next to suitable content. Simple ... respectful of it on the whole, as are agencies," he says. "Agencies are not carrying out work that's too ... , there should be no need to worry. "Agencies have to take a whiter-than-white view or they won't get clients ...
Media agencies are being urged to make prepayment arrangements with any advertiser unable...As the financial crisis begins to engulf companies across every sector, media agencies, which act ... it "worrying" that, in the past, "some agencies may have acted for businesses without credit insurance due ... of the administrator is MFI. Earlier this year, its media account moved out of Zenith-Optimedia after the agency ...
and creative agencies called Ad Doctor....will be rolling out Ad Doctor this week to agencies. It is part of a £3m advertiser partnership fund ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.