Click 
to remove filters
a focus on agency to a vision for the industry totality. From an agency mindset to "tripartite" accountability: to agencies, clients and media owners. Two chairs, then, and two very different roles. Because ... to address the here-and-now issues facing the advertising business. In February, 250 agency, client and media ...
earned him the presidency of Publicis Conseil, the group's flagship ad agency in Paris and, later ... it was to bring direction to a collection of agencies brought together hastily through acquisition. His ... wastes it by forcing agencies to pay higher prices for such things as IT services than they would ...
. Agencies have grown tired of waiting for the pitch for the 4 million Go-Ahead account, which covers ... issued in January and selected agencies have finally been invited to pitch later this month. This may ... all of the longlisted agencies: JWT, Karmarama, McCann London, SapientNitro, TBWA Group, VCCP and WCRS ...
admits scrutinising the work the agency does for its other clients and pressing for the creatives who ... " in which everybody wins: "The agency grows organically - and so do we." THE PARSLOW LOWDOWN What ...
in all sorts of fields." Good agencies contribute more to clients than efficient communications. They also act as a gateway to many other worlds. Good agencies need to have a pretty shrewd idea of what ... and advertising people and advertising agencies from times past and, but for the Mad Men phenomenon, might never ...
to dialogue with agencies and their clients. Sadly, though, apart from making general promises to be open ... exciting advertising," she says. All of which must sound good to agencies. Provisionally, it does ...
on monetising what it still has. I think, generally, the company could work more creatively with agencies ...
and media agencies alike are in the early stages of honing their skills and knowledge with respect to tablet ...
at an advertising agency. This man has succumbed to the pursuit that has almost replaced the British obsession ...
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up...potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
