Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
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Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... book to be written by a marketer and his or her agency. After many hours of conversations across ... in Beaverton, USA. Ajaz Ahmed is the founder and chairman of AKQA, the digital agency he founded when he ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a...at PAA and the agency s senior copywriter Jon Leney. Click to enlarge ...
Brand Health Check: Superdry
08 Mar 2012 | by Georgina Brazier
-head of merchandise for Levi Strauss UK, and Raoul Shah, chief executive of creative agency Exposure, which works ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
an agency perspective, data is important, but should not eclipse other elements. The data Elmwood uses ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
Reed, managing director of consultancy and design agency Brandhouse, says that a lot of the mistakes ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
, so trust has to be fought for, warns David Murray, joint head of planning at ad agency RKCR/Y R ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
