25 May 2012
| by John Reynolds
help with our marketing activity. We work with Deng's sponsors and management agency to develop ...
25 May 2012
| by Daniel Farey-Jones
Advertising
David Howard , the co-founder of Johnny Fearless , has left the agency to join ...
News , its new agency unit that launched to service the News International business. ( Campaign ...
at the agency. ( Campaign )
Marketing
Thomas Cook has appointed a new group chief executive, ending its ...
24 May 2012
| by Maisie McCabe
The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4.
ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies ...
24 May 2012
| by Sarah Shearman
Marketing in February.
Dom Hodge, planning director at specialist music marketing agency Frukt, agrees ...
24 May 2012
| by Katherine Levy
with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week.
Clifford will report to Rufus Olins, the chief executive of Newsworks ...
partner at the WPP-owned agency. Before Mindshare, she was an associate director at MediaVest between 1995 ...
24 May 2012
| by Katherine Levy
"The media agency is the USB stick of an advertiser's business"; media agencies "help share....com at this year's annual Media 360 conference for clients, agencies and media owners.
The one word that held ...
by the media agency. "This e-mail could have come from any client," he explained.
So far, so normal ...
on their media agency as a crutch in a data-driven world. Forget competitive media planning and buying ...
24 May 2012
| by Kim Benjamin
at communications agency Generate Sponsorship.
UNDER ARMOUR STATS
Net revenues from international sales ...
21 May 2012
| by Sarah Stratford
to buy your own data agency.
KLM s Surprise campaign is a lovely example of a brand doing just that ...
21 May 2012
| by Matthew Heath
How can agencies manage their workload while still maintaining creativity, asks Matthew Heath...the challenge of a tight budget and a difficult brief?
For both clients and agencies it can feel like a ...
, is putting both business models and marketing strategies under new strain.
If agencies spend all ...
revolutionise the way that the client/agency relationship should focus time, energy and investment to meet ...
18 May 2012
| by Stephen Maher
as UK-based agencies hold so dear in showing how we harness creativity.
At the end of last year I ...
agencies will be taking control of this unparalleled opportunity by underlining how investment ...