to remove filtersBrand Health Check: Vertu
17 May 2012 | by Kim Benjamin
officer at agency WCRS, which formerly handled the Vertu account. VERTU: THE FIGURES 300 ...
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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
platform (search and online), data analytics, customer relationship management and agency management within ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
Resident Evil 6 to sponsor 'The Walking Dead'
14 May 2012 | by Maisie McCabe
was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ... it held chemistry meetings with a series of ad agencies . ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
MOBILE MATTERS Steve Richards ( @chips11 ), MD of specialist social-media agency Yomego ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
and agency side. It seemed only a matter of time before this same bid model pervaded the online display space ... by creating auction rules around their inventory. At the same time, agencies can minimise wastage inherent ... on an RTB basis,' says Tim Cross, display director at performance marketing agency Netbooster, which uses ...
LG Mobile targets style-conscious consumers
03 May 2012 | by Matthew Chapman
by brand activation agency MWorks. Korea-based HS Ad is LG's global creative agency and is responsible ...
Manchester City kicks off kid-friendly overhaul
02 May 2012 | by John Reynolds
undisclosed rival agencies. Follow John Reynolds on Twitter @johnreynolds10 ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
