Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
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Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
officer at agency WCRS, which formerly handled the Vertu account. VERTU: THE FIGURES 300 ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
Plusnet drops Yorkshire from strapline
11 Apr 2012 | by Daniel Farey-Jones
advertising agency. Last year the company ran an ad to celebrate Yorkshire Day as part of a Yorkshire ...
Social media: how your research can get the most out of the world's biggest focus group
23 Mar 2012 | by David Benady
and reactions emerge online. Tom Poynter, chief executive of agency Iris Worldwide, argues that brands have ... . Activision worked with social-media monitoring agency Brandwatch to track online buzz around this and other ... of Activision titles. The agency created search strings and tailored dashboards to monitor commentary. For Call ...
ISBA Conference: Mobile can become 'seventh mass media'
21 Mar 2012 | by Daniel Farey-Jones
tempered the buzz around mobile with data on adspend from agency holding group Interpublic showing it would ...
O2 launches review ahead of customer experience revamp
21 Mar 2012 | by Matthew Chapman
O2 has appointed design agency Echo to ensure it improves the consumer's user experience while the agency has also been briefed with developing new products for O2 s range of mobile accessories. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a...at PAA and the agency s senior copywriter Jon Leney. Click to enlarge ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
