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The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Jordan, managing director of branding agency Calling Brands , who has previously worked on activity ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

agency Bartle Bogle Hegarty . A key strand of that consistency has been its long-running strapline ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

of integrated agency Archibald Ingall Stretton. 'For a lot of big brands that haven't got a really defined ... in the UK. One ad agency specialising in helping small brands on to TV is TVLowCost. It has worked ... cheese and Typhoo Tea. The agency's chief executive, Andrew Mitchell, says the cheapest package it offers ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

this year. Ciaran Coyle, managing director at licensing agency Beanstalk, outlines how the industry ... in licensing, says Ciaran Coyle of licensing agency Beanstalk. 'It is difficult to understand when it is too ... the programme. Be prepared for the long haul Rob Corney, managing director at agency Bulldog, says ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

10 Feb 2012 | by John Reynolds

changes, a closer working relationship between countries, a rationalisation of agencies and introducing ...

New business leagues (10 February 2012)

09 Feb 2012

Each week, Campaign publishes the agency New-Business Leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any ... at previous weeks will give a snapshot of how agencies were doing up to that point in the year. For a more ...

Paul Shearer: For ideas built on insight, advertisers still need agencies

09 Feb 2012 | by Paul Shearer

right to question all the time and money they have invested in the agency. Simply put, if the finished ... have a lot to learn from production companies. In their DNA, they are closely related to ad agencies ... . And the best creative agencies have always delivered both. Mother, Bartle Bogle Hegarty and Wieden Kennedy ...

Ian Darby: The future looks bright for ad entrepreneurs

09 Feb 2012 | by Ian Darby

that an agency can survive creating Campaign's "Turkey of the Year" (2010's Giovanni Rana pasta calamity...; and the grandaddies of them all, Nigel Bogle and Sir John Hegarty at Bartle Bogle Hegarty, guard their agency ... or university, which could provide a welcome boost to diversity in the agency world. More encouraging still ... Week). Twenty-two IPA member agencies have committed to taking on apprentices and this seems not just a ...

Pitch Update

09 Feb 2012

Pub Association, has been suffering from some organisational hitches. The agencies pitching ... be interested to learn that TK Maxx is searching for a digital agency to handle its online advertising. The high-street brand recently approached agencies directly, inviting them to pitch for the business. The appointed shop ...

Punter Appeal - VCCP

09 Feb 2012 | by Katherine Levy

a meerkat in your mind's eye just doesn't do the agency creative justice. Clearly for the public ... . The agency's first campaign for easyJet (and the first-ever brand campaign by the client), which uses ...

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