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Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...

More Th>n to sponsor MSN pet portal

08 May 2012 | by Maisie McCabe

media agency MediaVest UK, is designed to expand awareness of More Th n's pet insurance and highlight ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

River wins brief to publish Co-op event magazine

01 May 2012 | by Nick Batten

River is thought to have won the business against a number of undisclosed agencies. The Co-operative Village is a series of summer events catering for families. Calling at five separate events throughout the summer, The Co-operative Village will bring together the Co-operative Group's family of businesses ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

advertisers and agencies, and to help drive the commercialisation of the business. One of her first moves ... : On the Client Council that I started a year ago there are eight CMOs and six agency CEOs. I mix them up. I ...

Dell to pay customers to promote products in social media

03 Apr 2012 | by Sarah Shearman

from Twitter accounts around the world . According to DigitalAnimal, the agency behind the scheme ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

03 Apr 2012 | by Sarah Shearman

advertisers, from both media owners creating more innovative and engaging ad formats, and agencies helping ...

ISBA Conference: Work together to get the most out of digital, says Google

21 Mar 2012 | by Sarah Shearman

Advertisers, agencies and media owners need to work together to achieve the right message...if their agencies "are doing enough" and their tools, analytics and planning were "keeping up". He said: "Are you paying them [agencies] fairly for that? And are you rewarding them for the value they are creating ...

Coke launches first new bottle size in almost 20 years

19 Mar 2012 | by Maisie McCabe

The launch of the 375ml Coca-Cola, Diet Coke and Coke Zero bottles will be supported by an ad campaign created by ad agency Mother, which will use Coca-Cola s 'Open Happiness 'strapline. A spokesman for Coca-Cola Great Britain said the introduction of the new bottle size followed research that found ...

Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

agency, MPG Media Contacts, around its 'Meaningful Brands' proposition. The book identifies three broad ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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