Resident Evil 6 to sponsor 'The Walking Dead'
14 May 2012 | by Maisie McCabe
was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ... it held chemistry meetings with a series of ad agencies . ...
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The Sun on Sunday claims "success" despite tumbling sales
14 May 2012 | by Arif Durrani
the same. There are fears among some media agencies that the reach of The Sun on Sunday could shrink ...
Scout London delays next issue for strategy review
11 May 2012 | by Mark Banham
June, following meetings with media agencies by the title's publisher Scout Media Ltd....that media agencies had requested a "more integrated" offer across print and online from the publisher ... Zambrano, publisher of Scout London, said: "Following meetings with media agencies, we have decided ...
Expedia's senior marketing director joins Media360 client panel
11 May 2012 | by Jeremy King
will look at the future of the client/agency relationship; the temptation for clients to go directly to media owners; how clients are interacting with owners and agencies; what clients actually want from agencies; whether or not agencies need to be based in central London, and what media solutions have really ...
Mediabrands promotes Harris to key digital role
10 May 2012 | by Mark Banham
and display capabilities across IPG agencies, including Reprise and Cadreon. Arun Kumar, head of MAP, said: "James will help make things happen for us across IPG Mediabrands agencies. Creating a distinctive ... ." Prior to UM, Harris was deputy managing director at Aegis digital agency Diffiniti. He co ...
ITV charges a premium for Britain's Got Talent ad spots
10 May 2012 | by Maisie McCabe
Media agency sources indicate that advertisers are paying between 140,000 and 150,000 for late spots during the two-and-a-half-hour programme, suggesting that ITV could make around 9 million in spot advertising around the single show. The news follows ITV's interim management statement on Wednesday, which ...
Vodafone hunts agency for global sponsorship pitch
10 May 2012 | by Maisie McCabe
Vodafone is holding a pitch to find an agency to help the company build its next major sponsorship...It has held initial meetings with media, sponsorship and integrated agencies in a process that is being handled by Creativebrief. The chosen agency will be charged with helping to find an opportunity ... at least the end of 2013. The review does not affect Vodafone s relationship with its media agency, OMD ...
Do media plans need mags?
10 May 2012
to that audience) to advertisers and their agencies. So, who better to offer a perspective than the chief ... . She argues that, although the medium faces significant challenges, the agency community is still ... of NRS Fusion will allow agencies to optimise across print and web. "Agencies and advertisers ...
Double Standards - How is performance marketing helping digital?
10 May 2012
and data-accountable world that agencies could become too obsessed with audience measurement ... of even the most effective campaign. - Do you see a time when media agencies won't have separate ... within specialist agencies, with new business models to service those client needs. When looking purely ...
My Media Week: Henry Daglish
09 May 2012 | by Mike Fletcher
with the agency kids as he used to be....little comes from the media agencies in this arena. Thursday It's lucky I didn t overdo it last ... decide to celebrate with a quick liquid lunch. I like to think I'm down with kids on agency gossip ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
