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Resident Evil 6 to sponsor 'The Walking Dead'

was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ... it held chemistry meetings with a series of ad agencies . ...

Unilever tops 2012 Marketing Society Awards nominations

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Facebook's Everson urges marketers to 'make a bet on us'

advertisers and agencies, and to help drive the commercialisation of the business. One of her first moves ... : On the Client Council that I started a year ago there are eight CMOs and six agency CEOs. I mix them up. I ...

Eric Newnham invests in Blis Media

that Newnham's experience and international knowledge of the media agency landscape was "unrivalled". He ... are attracting some of the biggest international media agencies as customers. With several truly innovative ...

Think BR: How can brands harness the power of NFC?

to iTunes accounts. As an agency we're determined to keep exploring the possibilities of innovation ...

Sonos to sponsor Geoff Lloyd's Hometime Show

following the appointment of Interpublic Group's Initiative as its first media agency in the UK. Absolute ...

UKOM ditches Nielsen for comScore to handle online measurement

and video advertising alongside the ever-growing search market. More than 70 media owners and agencies ...

Dell to pay customers to promote products in social media

from Twitter accounts around the world . According to DigitalAnimal, the agency behind the scheme ...

Zeebox plots first screen integration with TV manufacturers

social TV because "people want their opinion heard". He said agencies and brands should think about ...

Getting behind the IAB figures: Media experts on the rise of mobile

and media agencies now share around mobile. The managing director describes an evolution in terms ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.