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Evidon and DoubleVerify integrate privacy and ad verification

among brands and agencies in the verification space, so integrating our technologies to help us scale ...

Think BR: 4G can unlock the creative potential of mobile

seeing with PC internet advertising for years, enabling agencies to deliver connected campaigns across ... that when 4G arrives brands and mobile agencies are ready to hit the ground running and take full advantage ...

Think BR: How can brands harness the power of NFC?

to iTunes accounts. As an agency we're determined to keep exploring the possibilities of innovation ...

Think BR: SXSW is no longer just an exclusive club for technologists

agencies can't afford to ignore, writes Tom Poynter, joint chief executive for London, Iris....are having on marketing mean that brands and agencies are having to sit up and listen. The era ... , agencies need to raise their game to keep delivering value and influence and secondly, this marriage ... their lives. Thus comes the advent of the agency social media division we have one called Urgent Genius ...

Think BR: Brands must play part to build trust in apps

s innovation and dynamism in creating consumer facing businesses, brands and agencies. This of course is a ... , developers, brands and mobile agencies. Everyone needs to participate in the creation and adoption ...

Think BR: Size matters online

continuing, advertisers and agencies are becoming more creative with their use of online and media owners ...

What to expect from SXSW Interactive 2012

? Insights for brands For marketers and agencies among the expected 32,000 attendees, the event ... from its recent iPad announcement earlier this week. Agencies en masse Agencies are out ...

Think BR: Time for brands to move beyond the standard advergame approach

in casual game design, advergames remain generally poorly executed, developed by agencies with a ...

Think BR: Reshaping the future of display advertising

to be judged by ten major media and creative agencies. The six finalists were AOL, Google, MediaMind ... of larger ads - our agency members have stated directly time and again that bigger ads generate ...

Think BR: Pinterest - social bookmarking for brands

business value for their clients. In fact digital ad agency Work Club is putting this theory ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.