to remove filtersThe iPad bandwagon rolls into town
28 May 2010 | by Ben Bold
to media agencies about the ad opportunities the app offers. Sister company Sky has also got involved ...
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Branson to join in Virgin Trains zombie game
05 Aug 2010 | by Jacob Mathias
The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic. Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ...
Digital Work: From brief to browser
13 May 2010
Monopoly City Streets: Agency Tribal DDB Brief Since Monopoly's invention in 1935 ... of the radically revised game. The agency's big idea centred on taking the brand into the real world with a live ... was developed by Tribal's 'ideas team'. At the start of every large brief the agency creates a specialist team ...
Masterclass: Personalised ads
13 May 2010 | by David Tiltman
confusing for clients and agencies." To this end the IAB is trying to introduce a degree ...
Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
Industry figures agree the media agency business model is doomed, but the likely impact is unclear....to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 April). The central thrust of the piece was that the agency deal has long been a corrupting influence both on the neutrality of agencies' decision-making and on the value that advertisers get ...
Andrew Walmsley on Digital: Media agency meltdown
28 Apr 2010 | by Andrew Walmsley
The industry's business model is about to implode, and the agencies have only themselves to blame...., squeezed by the recession, media agencies have had their fair share of these problems. However, a recent ... . To understand why, we need to turn back the clock. When the great schism between media and creative agencies occurred 20 years ago, the key sales proposition of the newly created media agencies was value ...
Digital Report: Keep your affiliates onside
28 Apr 2010 | by Andrew McCormick
affilliate management agency R.O.EYE. The footwear and footcare brand began offering its products directly ... at affiliate and search agency Forward3D. 'Neither of the above assumptions is necessarily true all the time ... that affiliate networks and agencies also offer. Many brands use multiple networks when running a substantial ...
Digital Report: Don't underestimate the super-affiliates
28 Apr 2010 | by Andrew McCormick
only directly. However, James Briscoe, managing director of digital media agency Unique Digital ...
British Airways' pre-emptive strike
30 Mar 2010 | by Sara Kimberley
planning Jill Lloyd, head of social media at digital agency LBi, suggests that brands should always ... . Will McInnes, managing director of social-media agency Nixon McInnes, characterises Nestle's approach as being ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
Clarke, chief creative officer at digital agency LBi. Ironically, the increasing refinement of brands ... spend from the more reticent sectors,' says Rhys Williams, managing partner at digital agency Agenda21 ... agency LBi. Similarly, a surplus of inventory means online rates have fallen, explaining apparent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
