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Omnicom strengthens Google ties with global partnership

The group, which owns media agencies OMD and PHD, is set to place millions of dollars' worth of display ads for its clients, which include PepsiCo, McDonald's, Apple and Sony, on Google sites over ... that the deal would not include "pre-committing client dollars." WPP, which owns media agencies MediaCom ...

Google partners with agencies to research online video

video and interact with advertising in a collaborative approach with agencies, focusing on its video...-pronged attack to educate and work with agencies. "Video is a relatively small part of the online display space, but consumer interest around it is huge," said Philip Miles, industry leader, agency, Google UK. "We believe ... of the online video space." Google will be undertaking joint research projects with agencies to help ...

Tailgate wins European online ad award

developing a platform that allows creative agencies to implement the e-commerce application technology ...

The Search Works wins Thomson Holidays business

agency". ...

O2, T-Mobile, Vodafone and 3 on board as IAB becomes mobile ad trade body

, agencies, advertisers and technology companies all active in the mobile market. An IAB survey of 40 ...

Isobar boosts team with Naked's Banaie

Lines will manage Isobar's Johnson Johnson business. Amanda Flohr-Egile has joined from Isobar agency ... opportunities. "We want to be set up so that we can serve clients better and work with the internal agencies ...

Regions take growing slice of affiliate pie

, according to a new survey by digital marketing agency Bigmouthmedia.

IPA hits out at Google trademarks plan

From 5 May any advertiser or agency will be able to bid on trademarked single words in the UK ... clients to meet with their relevant agencies to discuss Google s proposals. It is also seeking a delay ... the goalposts for all brand owners in the UK. More than ever they need to work closely with their agencies ...

Brussels green lights Google's DoubleClick deal

, advertisers and agencies, while improving the relevance of advertising for users. ...

Greenlight picks up banking search brief

The independent search agency won the account following a three-way pitch, ousting incumbent agency ... marketing team. Digital agency I-Level will continue to manage the Co-op s online display activity. Greenlight is one of the few search agencies to have so far avoided the recent trend of consolidation ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.