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iPod supplier forced into rebrand

. Custard director Gareth Davies said the agency would generate awareness of the name change to minimise any ...

Novell calls pitch for comms efficiency

The review affects the firm's agencies across Europe and could jeopardise Porter Novelli's hold ... she had contacted nine agencies about the EMEA and UK briefs and would draw up a shortlist of six ... affect its other 11 agencies, which include Drury Communications in Ireland. ...

ATG poised to hire UK shop from its shortlist of three

including HSBC and Royal Mail - is on the verge of hiring a UK PR agency....the agency would seek to raise awareness of the ATG with IT decision-makers in companies with annual turnover ...

OneMonday tech start-up PR firm Evus shuts down

OneMonday Group's niche technology start-up PR firm Evus has folded just three years after it was launched. The agency, which was targeted specifically at technology start-ups, closed down ... is freelancing for former agency client Lost Wax and 'considering his future'. Evus clients included UK ...

Baltimore slims roster as technology slump bites

Troubled e-security giant Baltimore Technologies has narrowed its agency roster, awarding ... agency Firefly Communications. Brands2Life became involved with Baltimore following the firm's acquisition of Content Technologies - which used the agency - last October. The review sees ...

B-M and Unysen launch joint arm

chief executive officer Allan Biggar becomes chairman of the venture. The agency has appointed a team ... the agency teamed up with ITN to create Corporate Television Network. CTN was the subject of a ...

DIARY: Games commence as Green Pyramid sets up Battle Zone on its site

Fibre, which takes an uncompromising line on existing PR agencies' sites. 'We hope the site ... for the communications industry. The agency's director of creative strategy Matt Forbes Dale says: 'It will be penned ...

MEDIA E-BUSINESS: E-business cuts its teeth in magazines - While 'e-business' is a marginally more specific term than 'technology', it remains a catch-all for a variety of sins

-Computing'. 'There are a number of good PR agencies out there, but the worst things we get are PROs dressing mutton ...

BORDER LINES: Johnson King wins Sophos account

MUNICH - Johnson King, an agency specialising in new media and hi-tech PR, has won the Sophos Anti...MUNICH - Johnson King, an agency specialising in new media and hi-tech PR, has won the Sophos Anti-Virus account for Germany, Austria and Switzerland. Johnson King, headed by UK managing director Mike King, is already used by Sophos in the UK and its success helped to win the European accounts. Johnson King Germany ...

FOCUS: HI-TECH PR - Zapping the new year bug problem/Consultancies are warning clients of the dangers of not being Year 2000 compliant, even while remaining inadequately prepared themselves. Peter Robinson reports

thyself is an adage that many agencies should take on board following recent MORI research for Firefly ... the 63 per cent of agencies claiming to be compliant, few were aware of the full range of devices ... agencies see it as someone else s problem, such as their suppliers or clients, says Firefly director ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.