Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...
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Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi Pas, prior to which she held various senior positions at GlaxoSmithKline and Beiersdorf France. Delabri re said she was intent on developing "touch points" with consumers across the UK for Evian ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
year he called for agencies to refocus around the consumer, not the client, and to shift their centre ... 've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... have done with the agencies is become more performancedriven; we want the agencies to be equally ...
LBi wins pitch for Carlsberg digital
03 May 2012 | by Campaign staff
The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media ... off a review of the business last year in a bid to connect with its younger customers. The agency ... , working with LBi's London agency and its chief creative officer, Chris Clarke, who worked on the pitch ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
-commerce. It will be a while before we get clarity in this area, but in the meantime advertisers and agencies alike ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
Lurpak and Last.Fm launch music selector for cooks
30 Apr 2012 | by Sarah Shearman
The Foodbeats tool by digital agency Outside Line launches today (30 April). It uses Last.Fm's music discovery "scrobbling" technology, to create a personalised music playlist via a standalone site. The service is being promoted on Twitter, Facebook and blogger outreach. Samantha Peel, brand manager ...
Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
Keith Chegwin joins The Collective campaign
17 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Holler, the digital agency, is featuring Keith Chegwin in its first campaign for The Collective
Bulmers launches Perfect Pint AR activity
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by agency Space, features predominantly in the on-trade market, with AR markers appearing on drip mats, point-of-sale posters and window vinyls across 10,000 pubs in the UK. Consumers who download the Bulmers app and point handsets at the AR markers will see their pint become ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
