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Campaign Viral Chart: Nike interactive ad nets first place

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

Jaguar steps up social media strategy to boost innovation

of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Evidon and DoubleVerify integrate privacy and ad verification

among brands and agencies in the verification space, so integrating our technologies to help us scale ...

The Economist develops ad network Ideas People

about how we should approach programmatic buying. "We know there is a trend for agencies looking ...

My Media Week: Ellie Edwards

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up...potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...

Hub Digital Networks launches into digital out of home sector

James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which...board director and chief intelligence officer at direct and digital marketing agency Tullo Marshall ... . Robinson has spent many years working with agencies including Saatchi Saatchi, EHS and Carlson Marketing ... are struggling to find expertise that will show them how to optimise their sales, while advertisers and agencies ...

Think BR: 4G can unlock the creative potential of mobile

seeing with PC internet advertising for years, enabling agencies to deliver connected campaigns across ... that when 4G arrives brands and mobile agencies are ready to hit the ground running and take full advantage ...

Twitter boss: UK brands 'driving ad innovation'

, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...

Deloitte sharpens focus on digital offering

, which it claims combines "the best aspects of a small creative agency" with its existing consultancy...of Deloitte Digital combines the best aspects of a small creative agency with the existing strengths ... and cyber security." As part of its expansion plans, Deloitte acquired US mobile agency bermind in January. ...

Nike marketing boss attacks 'institutionally analogue' businesses

wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... book to be written by a marketer and his or her agency. After many hours of conversations across ... in Beaverton, USA. Ajaz Ahmed is the founder and chairman of AKQA, the digital agency he founded when he ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.