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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

to iTunes accounts. As an agency we're determined to keep exploring the possibilities of innovation ...

'We have to build better brands and we need a different conversation', admits Tesco chief

18 Apr 2012 | by Matthew Chapman

, it is not one we will start tomorrow. Clarke alluded to a shake-up of its agency arrangements, referring ... agency review, the first of a decade. Quite simply, we need a different conversation." Clarke ...

Sainsbury's targets mothers with Little Ones revamp

12 Apr 2012 | by Matthew Chapman

The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...

Ikea launches 'snap a napper' Facebook competition

03 Apr 2012 | by Matthew Chapman

The competition will be open only to the 1.3 million Ikea Family loyalty scheme members and is designed to show that if you sleep like a princess at night, you will not fall asleep during the day. Direct and digital agency Lida created the campaign, which will kick off with the Ikea Family members ...

Waitrose ties up with Mumsnet for Mother's Day push

16 Mar 2012 | by Matthew Chapman

A Waitrose.com sponsored forum on Mumsnet asked users what they would most like their children to cook for them on Mother's Day. Full-service agency Amp brokered the partnership, which will be ongoing. The agency will also develop a broader range of strategic partnerships to help drive customer ...

Think with Google: Which brands are getting online content right?

13 Mar 2012 | by Hamish Nicklin, Industry leader, creative agency at Google

People come to YouTube for one of three reasons: to be entertained, to be educated or to express themselves.

Research points to widespread smartphone take-up this year

09 Mar 2012 | by Matthew Chapman

Over half (51%) of the 998 shoppers questioned by independent market research agency PCP Market Research already had a smartphone, with that proportion set to increase dramatically by the end of the year. While smartphone ownership is currently skewed towards younger shoppers, the majority of people who plan ...

Tesco debuts 'Delivery Dash' Facebook game

06 Mar 2012 | by Gemma Charles

The game , by social-media agency Yomego, primarily targets female Tesco shoppers and is based on the theme of making a Tesco delivery. Players must pack shopping baskets for their friends against the clock. It has several levels increasing in difficulty. The average player is spending 30 minutes a ...

Tesco launches virtual 3D fitting room

29 Feb 2012 | by Ed Owen

and founder of Metail, the digital agency behind the virtual fitting room technology, said: "The inspiration ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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