EDF hires AKQA as lead digital agency
03 May 2012 | by Sara Kimberley
EDF Energy has appointed AKQA as its lead digital advertising agency..... EDF's advertising agency, Abbott Mead Vickers BBDO, recently created a campaign for the brand ...
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Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
to iTunes accounts. As an agency we're determined to keep exploring the possibilities of innovation ...
ISBA Conference: Mobile can become 'seventh mass media'
21 Mar 2012 | by Daniel Farey-Jones
tempered the buzz around mobile with data on adspend from agency holding group Interpublic showing it would ...
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
. 3. Apps: HTML5 vs native The battle of the apps continues, as brands, agencies and developers ... of support out there in the mobile ecosystem. London is a hotbed of mobile agencies and developers. Take ...
O2 plans radical revamp of 'confusing' brand website
06 Mar 2012 | by Sarah Shearman
to come and explore . O2 is seeking an agency to create a radically different online experience ...
Nokia puts location-based services at heart of smartphone strategy
22 Feb 2012 | by Matt Chapman
marketing agency Somo, sounds a note of caution that Nokia's pushing of location services will not guarantee ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
on the branding opportunities it offers. Adam Graham, chief executive of digital-focused agency Weapon 7 ... agency Lean Mean Fighting Machine, warns that while Twitter s enhanced pages offer a more overt branding ...
Mindshare's Claire Valoti to succeed Shaun Gregory at O2 Media
07 Nov 2011 | by Sophie Maden
and are successfully delivering real consideration and purchase intent for key brands and media agencies. "Claire ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
