Air New Zealand gives consumers cashback for social media plugs
18 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Hasselhoff . The "Share and Earn" trial has been created in partnership with marketing agency Digital ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
Lastminute.com 'for everyone' by Adam & Eve
29 Mar 2012
Lastminute.com has launched a campaign by Adam & Eve, the first work by the agency for the brand
Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
The launch of the campaign comes as an estimated 3.6 million families and individual consumers are expected to use the airport during the holiday period. The campaign, which launches on 19 March and was created by agency Masius, will use the strapline, "Everyone gets a smoother takeoff at Heathrow ...
AOL partners Promote Iceland for pan-Euro campaign
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
of creative solutions and innovative platforms. "Working hand-in-hand with the client and agencies from ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
, so trust has to be fought for, warns David Murray, joint head of planning at ad agency RKCR/Y R ...
Now wins Butlins social media account
17 Jan 2012 | by Sara Kimberley
agencies....The account will strengthen the agency's existing relationship with the holiday company after it was appointed to its 5m advertising account in August . Jae Hopkins, head of communications at Butlins, said: "Social media is a great way of spreading the experience that our guests enjoy at Butlins and we ...
Lastminute.com widens Top Secret offering
13 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
getting back to its core proposition as a "last-minute" offering . The brand recently appointed agency ...
VisitBritain asks nation to 'share your Great Britain'
06 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
". Expedia, the online travel agency and one of VisitBritain's industry partners, will support the campaign ...
PHD wins Hyatt global digital media
13 Dec 2011 | by Daniel Farey-Jones
headquarters, but decided to decentralise and consolidate duties in one agency. PHD was already the digital agency of record in North America. The scope of work will include SEM, SEO, social and display ... infrastructure with local relevance and local, direct support was a factor in the agency s appointment. Mike ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
