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Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Let's get serious

17 May 2012 | by Tim Dunn, Isobar Mobile

an app" that sometimes afflicts both client and agency marketers. In addition, mobile is often created ...

A Continuous Conversation

17 May 2012 | by Ilicco Elia, LBi

excellence in any of them. A couple of years ago, marketers who bolted a mobile specialist on to their agency ...

Shopping for brands

17 May 2012 | by Gavin Crouch, JWT London

developers care deeply about technologies; integrated agencies and consumers care more about experiences ...

My Media Week: Ellie Edwards

16 May 2012 | by Mike Fletcher

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up...potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...

Twitter boss: UK brands 'driving ad innovation'

15 May 2012 | by Sarah Shearman

, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... book to be written by a marketer and his or her agency. After many hours of conversations across ... in Beaverton, USA. Ajaz Ahmed is the founder and chairman of AKQA, the digital agency he founded when he ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

04 May 2012 | by Kim Benjamin

and agency side. It seemed only a matter of time before this same bid model pervaded the online display space ... by creating auction rules around their inventory. At the same time, agencies can minimise wastage inherent ... on an RTB basis,' says Tim Cross, display director at performance marketing agency Netbooster, which uses ...

EDF hires AKQA as lead digital agency

03 May 2012 | by Sara Kimberley

EDF Energy has appointed AKQA as its lead digital advertising agency..... EDF's advertising agency, Abbott Mead Vickers BBDO, recently created a campaign for the brand ...

LBi wins pitch for Carlsberg digital

03 May 2012 | by Campaign staff

The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media ... off a review of the business last year in a bid to connect with its younger customers. The agency ... , working with LBi's London agency and its chief creative officer, Chris Clarke, who worked on the pitch ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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