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Domino's Pizza calls digital and direct marketing review

09 Feb 2012 | by Sara Kimberley

's largest pizza delivery company has approached agencies directly ahead of a contest for the business....in 2010 from its rival Papa John's, where he was the director of marketing. The search for an agency ... marketing agency Somo. Domino's is also a heavy adopter of social media, using platforms such as Facebook ...

Social brands: Betfair turns to comedy writers for social media

08 Feb 2012 | by Nicola Clark

the context of our business and agencies for execution" Budget Buy-in: "Getting an executive sponsor ...

Cravendale 'magic potato h'okay' by Wieden & Kennedy London

08 Feb 2012

by the Aegis Media agencies Carat and JJP, and Disney s ad sales arm, Disneymedia+. Through www ...

Honda plots to overhaul customers' online journeys

08 Feb 2012 | by Sarah Shearman

The car marque is in discussion with a number of digital agencies to build a centralised web platform, which will integrate its customer site with databases including logistics, stock management and ordering. It is understood that the project is being led by Jon Gibson, Honda's European digital ...

Vimto shifts marketing spend with increased digital investment

07 Feb 2012 | by Sarah Shearman

The Nichols-owned soft-drinks brand is plotting a major digital push this year, targeting teenagers with its ready-to-drink products and mothers with its range of cordials. It has appointed agency Lean Mean Fighting Machine to handle the digital strategy and creative. Vimto plans ...

Tribal DDB wins Guinness visitor attraction brief

06 Feb 2012 | by Sarah Shearman

The digital agency has been tasked with creating a new interactive area after winning a pitch against eight undisclosed agencies. Guinness will launch the experience on St Patrick's Day (17 March) and build it up in the following months. It has not disclosed what the plans for the experience are ...

Facebook 'likely to roll out mobile ads in weeks'

06 Feb 2012 | by Sarah Shearman

According to the report , Facebook has discussed plans with advertising agencies about introducing the "featured stories" ads, which are based on the Sponsored Story format, into users' timelines ... , the Facebook advertising specialist agency, told Media Week that mobile advertising is the "next obvious ...

Rugby's first interactive app launched for RBS Six Nations

03 Feb 2012 | by Arif Durrani

Conceived by Synergy, Engine's sponsorship agency, and delivered by sibling agency Jam, the app promises to "revolutionise and enhance the live match experience". Throughout the match, the app challenges fans to predict the result of penalties, conversions, five-metre scrums and line-outs, take part ...

Barbour shells out on search ads to fight fakes

03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

links to a 'counterfeit education' section of the Barbour website . Search marketing agency Search ...

Crayon nets Grant's global digital task

02 Feb 2012 | by Matthew Chapman

Crayon pitched against two social media-focused agencies after Grant's parted ways with its web-build agency. The brand is looking to launch a digital push to challenge Johnnie Walker and Ballantine's, the market leaders in the standard blend Scotch whisky market. Grant's, the third-largest brand ...

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