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Contemporary art collector Charles Saatchi has drafted in agency support for a PR offensive in advance of the launch of a permanent exhibition - The Saatchi Gallery - at London's Country Hall.
While large integrated marketing agencies like Joshua, part of the Grey Communications Group, or Interpublic s outfit Interfocus, bill themselves as multi-discipline communication companies, PR is rarely invited in.
Satellite imaging firm Dubai Space Imaging has appointed Marketing Communications Services as its first PR agency to promote the firm among business audiences across the Middle East and Africa. Dubai Space Imaging is owned by US-based Space Imaging EOSTAT and provides high-resolution satellite images...
One is in love with the words and the other with the pictures - and never the twain shall meet. That is the familiar stereotype which divides PR people and designers. Each battles it out in their own corner of the communications industry and there s not a lot they can learn from each, or so the story...
Pepsi s PR agency Freud Communications this week masterminded the switch to a new look blue can. All 60 agency staff pitched in to fly hundreds of journalists, Andre Agassi and Cindy Crawford into Gatwick to unveil a new TV ad campaign and a blue Concorde. The Daily Mirror was also printed on blue paper....
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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