The campaign, by integrated agency DCH, will be based around the strapline "Different is what we do", to focus on the brand's "grittier, urban, no-nonsense" reputation. It follows a decision made three-years ago by parent company Fiat to phase Chrysler out of the European market ...
The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company. The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings ...
owner Nutricia, the Food Standards Agency, and an independent expert who it paid to consider the claims ...
-ever Bronze Lions at Cannes, the Romanian president insisted on visiting the agency responsible to formally...BBDO picked up the Direct Agency of the Year award thanks to brilliant campaigns for Walkers and the Metropolitan Police. But this year UK agencies failed to win any of the 57 Direct Lions awarded. Chris ...
' actor Robert Bathurst and created by Omnicom branded content agency Drum. It will run for three weeks ...
May-25 Brand Agency/TV Buyer Recall rank % 1 ...
-minded agencies financial services, fundraising, B2B, pharmaceutical. The result? With notable exceptions ... . The client has what they would call "an idea" and passes it on the agency, whose only task is to dress up ... , but you can roll it in glitter." Some clients go further and dispense with agencies altogether ...
fast-moving as real-world culture. Then shouldn't agencies look to mirror in terms of structure or process the type of communications that resonate with a 2010 public? When you think about it, agencies are metaphors for the kind of work they produce. Agencies that made old-style, compartmentalised campaigns were ...
and agencies would mostly get away with this nonsense, simply because the message was one-way. Push, push, push ... a different story. Not a story defined by the brands and agencies, but a story defined by real ... engagement; it's how to get real. That's what brands and agencies are struggling with. The answer, however ...
brands that thrive in the Social Experience Economy, agencies require new skills, moving from user ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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