Direct Agency of the Year: OgilvyOne
15 Dec 2011
With consistently excellent DM campaigns for clients both big and small, OgilvyOne can now add a third win in five years to its plethora of awards.
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WPP invests in Singaporean digital marketing agency Qais
15 Dec 2011 | by Sara Kimberley
WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting, the Singapore-based digital marketing agency, for an undisclosed sum.
Albion London to set up DM agency
22 Sep 2011 | by Matt Williams
Albion London is launching a standalone direct marketing agency in a bid to offer clients a specialism in digital sales, eCRM and live data.
Tangent One and Snowball in agency merger
18 Aug 2011 | by Daniel Farey-Jones
Digital creative agency Tangent One and customer insight agency Snowball have merged as Tangent Snowball, with Snowball founder Damian Bentley taking the reins as managing director.
Claire Beale: Could IPG's "agency of the future" be past it?
04 Aug 2011 | by Claire Beale
When Interpublic Group merged Draft and FCB back in 2006, IPG's boss, Michael Roth, enthused that the result would be "the agency of the future". Five years later, it doesn't feel that way.
Gü kicks off search for DM agency
14 Jul 2011 | by Sara Kimberley
Gü is hunting for an agency to handle its direct marketing business, following its rebrand as Gü Puds.
Former Proximity ECD Gray launches new agency
13 Apr 2011 | by Sara Kimberley
Duncan Gray, the former executive creative director at Proximity, is launching a new agency called United this week, with his BHWG co-founder Elly Woolston and planner Steven Dodds.
American Express kicks-off search for direct agency
03 Mar 2011 | by Sara Kimberley
American Express is looking for a direct marketing agency to work alongside its current roster agency OgilvyOne.
Asics prioritises eCRM with agency appointment
13 Jan 2011 | by Daniel Farey-Jones
Asics, the Japanese sports brand, has handed its European eCRM account to Underwired Amaze without a pitch.
Bottlegreen appoints digital agency
03 Dec 2010 | by Sarah Shearman
Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its position as an alternative to alcoholic drinks.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
