RSPCA calls review of £5m DM account
03 May 2012 | by Sara Kimberley
its 2 million media planning and buying account. The agency won the pitch against the incumbent, Mike ...
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Lush ad banned over claims that reptile trading was driving species to extinction
09 May 2012 | by John Reynolds
, all proceeds from sales of the Lush Chameleon would go to the Animal Protection Agency (minus VAT ... Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal ...
Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
National Trust calls review of DM account
26 Apr 2012 | by Sara Kimberley
fundraising, membership and loyalty activity into one agency....Agency Insight is handling the review. Meetings will take place with selected agencies ... for the National Trust, while various agencies have handled fundraising activity, including Watson Philips Norman ... -ordinated by Agency Insight, to develop an overarching brand strategy to widen the charity's appeal to a new audience ...
Direct Line Group seeks shop for DM task
19 Apr 2012 | by Sara Kimberley
Direct Line Group is searching for an agency to handle a new direct marketing account across its...The RBS Insurance-owned brand is using the intermediary Sage Canary to handle the review and an RFI has been issued to a number of agencies. The appointed agency will be responsible for handling ... the review would not impact on the agency's work as it will involve appointing a shop to work on new combined ...
Lateral Group hires Mike Cavers as executive creative director
02 Apr 2012 | by Nick Batten
-winning multi-channel creative agency, delivering inspired and very relevant creative messages to our clients ...
Lida bulks up creative department
16 Mar 2012 | by Daniel Farey-Jones
The duo will report to creative director Nicky Bullard. Before joining the direct agency, O'Carroll and White freelanced at agencies including CMW and Antidote. They had previously worked at DDB across key ... as senior digital art director and Laura Buckenham, who has worked at agencies including DDB and Rapier, has ...
Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
The launch of the campaign comes as an estimated 3.6 million families and individual consumers are expected to use the airport during the holiday period. The campaign, which launches on 19 March and was created by agency Masius, will use the strapline, "Everyone gets a smoother takeoff at Heathrow ...
Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
to stand out from its competitors." The campaign was developed with CRM agency The Listening Company ...
Arc lands DM for SABMiller's Peroni
16 Feb 2012 | by Sara Kimberley
The Italian beer brand appointed the Leo Burnett Group-owned agency after a competitive pitch, which began in August last year. The account was previously held by Elvis. Arc will begin work on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
