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about how we should approach programmatic buying. "We know there is a trend for agencies looking ...
SAS also plans to extend its capabilities to advertisers and agencies to help them make more informed decisions on where to advertise and how to optimize budgets for maximum impact. The company claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile ...
was promoted to head of digital at PHD in 2010 from head of search, two years after joining from Aegis agency ... will lead the agency's digital offering across its entire client base, alongside head of digital strategy ...
to Naggar, the bulk of revenues are coming from media agencies using Turn's DSP, the Turn Media Platform ... agencies and three centralised agency trading desks, including Omnicom's Accuen and IPG's Cadreon ...
Future's digital director, Richard Foster, put forward the idea of publishers forming an alliance and pooling their audience data, saying he believed "quite a few trading desks" would welcome a more consistent definition of audience. He suggested that an alliance could help meet the demands of agencies ...
gadgets and technology. The campaign has been developed by media agency, MediaVest. The editorial ...
that are placed upon young homeless people and the misconceptions that surround them, the agency said. Tom Ewart ...
LONDON - All Response Media, Havas' customer acquisition agency, has undergone a major restructure...The agency's current managing director, Colin Gillespie, is staying with the business ... economic climate meant it was "critical" the agency's management team and structure is as "proactive and efficient as possible". Court, better known as CJ, will run day-to-day operations, including the agency ...
accelerate the strong expansion platform we have established over recent years. Agencies used? Arena BLM, BLM Quantum, Big, CHS and Data Lateral. Any advice to agencies operating in a depressed market ... both client and agency side has given me the ability to see the big picture. I also ate a lot of pizza ...
Brand Twix Brand owner Mars Media agency ZenithOptimedia Creative agency TBWA The brands owned by the confectionery giant Mars have traditionally benefited from memorable advertising. Who can forget the slogan A Mars a day helps you work, rest and play, or the recently resurrected red ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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