15 Dec 2011
| by Sara Kimberley
WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting...with also join US-based digital agency, whose clients include Colgate-Palmolive, Dell, English Premier League, Gatorade and Kellogg.
The Singapore-based agency with a presence in India was founded in 2005 ...
services.
The agency's revenues for the year ended 31 December 2010 was $4m.
WPP's investment in Qais ...
15 Dec 2011
In recent years, picking the Direct Agency of the Year has been relatively straightforward ...
down to a contest between two agencies: Lida and OgilvyOne. And to make the decision all the more ...
impressive agency in direct marketing.
The jewel in OgilvyOne s crown lies in its creative product and ...
15 Dec 2011
Agency of the Year: Bartle Bogle Hegarty Digital Agency of the Year: AKQA Direct Agency of the Year: OgilvyOne Media Agency of the Year: PHD Advertising Network of the Year: BBDO Worldwide Media Network of the Year: Maxus Production Company of the Year: Blink Advertiser of the Year ...
08 Dec 2011
| by Sara Kimberley
approaching agencies in August through the AAR.
EHS is Whitbread's first retained CRM agency as it tries ...
. The account will be run out of the agency's Cirencester office.
EHS will initially focus on the Premier Inn ...
managing director, said: "As an agency, we're really trying to push things digitally, and I think ...
08 Dec 2011
| by Daniel Farey-Jones
The agency helped the Shop Direct group-owned brand use digital, social media and direct mail ...
and sold 11,000 products.
It won gold in the retail and integrated campaign categories and the agency ...
awards of any agency, with five including best launch campaign and best creative solution for Gaucho ...
07 Dec 2011
| by Sarah Shearman
agency of record for its Hendrick's Gin brand....The digital agency won the business after a four-way pitch against undisclosed agencies, which was called in June this year .
The company does not currently have a retained agency on the account, instead working on a project-by-project basis.
Brand Advocate has been tasked to develop the gin brand ...
01 Dec 2011
| by Daniel Farey-Jones
of direct creativity - so how come only two out of six campaigns put forward were by direct agencies?...Creative leaders from six direct agencies took the stage to thump their individual tubs ...
to be partly intended as a collective pick-me-up in the wake of a poor showing at Cannes where no UK agency ...
while in the lively debate that followed agencies accepted their territory was hard to defend.
"There ...
01 Dec 2011
| by Sara Kimberley
Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity.
The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...
29 Nov 2011
| by Daniel Farey-Jones
as it was not by their agency) that showcased direct creative excellence.
Examples varied from a home-grown AA direct mail ...
29 Nov 2011
| by Matthew Chapman
The retailer appointed direct marketing agency Lida in September 2010 to overhaul the scheme and accompanying loyalty card.
Markus Weichselbaumer, relationship marketing manager for Ikea, said the revamp comes as the retailer "looks to give members a programme that is more relevant to their needs ...