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Communications and market research group Aegis has acquired Lithuanian media agency Creative Media
The service, Nielsen IAG, aims to measure how engaged viewers are with TV advertising and programmes based on a panel of UK TV viewers. It has been devised to give advertisers and agencies an opportunity to change underperforming ads or place ads next to programmes which are more engaging. The first ...
's responsibilities will involve overseeing global media agencies as well as other agencies, including creative ...
Advertising agencies slashed investment in new business last year, survey claims....Advertising agencies slashed their investment in new business and marketing last year, according to a survey by the AAR. Only 16.6 per cent of the top 20 advertising agencies had a budget (not ... , the last time the AAR's agency new-business resource survey was conducted. The survey also found ...
Ad revenues in quality titles have been especially hard hit, according to unofficial Nielsen figures supplied by media agencies. The decline in revenue is roughly in line with TV ad revenues, which ... the Financial Times, with ad revenues down by 30 per cent year on year in January, according to the agency ...
MediaCom heads buying league with £1 billion as 2008 creative and media agency billings tumble....Abbott Mead Vickers BBDO has retained its position as the UK's number one creative agency, despite recording an 8 per cent decline in billings during 2008. The agency remained top of the pile after ... -ranked agency, recorded one of the most significant increases in billings among the top creative agencies ...
Agencies, with the top eight magazines by circulation now customer titles, one more than was the case six ... to them." On a more positive note, agency pleas for greater transparency around ABC figures are being ...
for an agency to provide the full range of marketing services, including advertising, direct marketing...The incumbents on the account are Agency Inc and LloydNorthover. The tender is being overseen by the procurement manager, Steve Davies, and the deadline for applications is 31 March. ...
BMB ranked as the agency with the most wins from any source, 12, while M C Saatchi was the agency ... . Meanwhile, Albion topped the table of agencies with the most new-business wins achieved without a ... of agencies with the most wins from any source, competing in 11 successful pitches. The best ...
NEW-BUSINESS RANKINGS: 13 FEBRUARY 2009 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained (pounds m) (pounds m) (pounds m ...
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