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Work Club scoops Nature Valley brief

13 Oct 2011 | by Anne Cassidy

The agency, which already handles digital advertising for the General Mills brands H agen-Dazs and Old El Paso, won the business after a pitch. General Mills launched Nature Valley in the UK in 2006 ... have a retained agency. Marketing activity for the brand has included Nature Valley's sponsorship ...

Things we like

01 Sep 2011

Communications and Yuki Media, and brokered by the media agency Maxus. And one thing we don't ... Brown ...

MediaCom launches global sports offering

08 Aug 2011 | by Daniel Farey-Jones

will be to work with the WPP agency's global account directors to manage the relationship with key sporting bodies ...

Lloyds TSB launches first London 2012 TV ad

11 Jul 2011 | by Sara Kimberley

Studio AKA. MEC was the media buying agency behind the campaign. The digital element of the campaign ...

All About ... Football shirt sponsorship

29 Jun 2011 | by Alasdair Reid

FOR ... SOCCER FRANCHISES - Few agencies operating in the sponsorship business believe that Leverkusen ...

Brands play with Wimbledon

24 Jun 2011 | by Maisie McCabe

media owner CBS Outdoor. The FedEx campaign, planned and bought by Omnicom media agency PHD and Aegis ... and bought by WPP agencies Mindshare and Kinetic with creative by Ogilvy. At Heathrow, IBM is using ... ). As part of the promotion, coordinated by PR agency Lawson Dodd, people in the queue will be offered ...

Channel 5 seeks main Big Brother sponsor

07 Apr 2011 | by Maisie McCabe

director, Nick Bampton, will be holding agency presentations to explain the commercial opportunities ...

Phones4U to sponsor Harry Hill's TV Burp

14 Jan 2011 | by Daniel Farey-Jones

show 'Must Be The Music'. Eden is the media agency joint venture between Adam Eve and the7stars. ...

Tetley's signs deal to sponsor ITV4 shows

30 Sep 2010 | by Maisie McCabe

for the sponsorship, created by Carlsberg UK's integrated marketing agency Billington Cartmell, will be shown ...

Lurpak signs up to Jamie Oliver's C4 show

21 Sep 2010 | by Daniel Farey-Jones

The series will start in mid-October and run weekdays on Channel 4 at 5pm to the end of December, with repeats also scheduled on More 4. Each programme will show the chef cooking a whole meal from scratch. The creative treatment for the sponsorship idents is being handled by Wieden Kennedy, Lurpak's ad agency ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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