by Aegis Media agency Vizeum since 2008 . MPG has worked with Carnival Cruise Lines in the USA ...
that agencies aren't taking the medium seriously enough. Her appointment follows the announcement of a ... and growing revenues. Clare will work with advertisers and creative agencies to begin to see UK radio ads ...
. Some of the work that Absolute does to remind media agencies and advertisers that radio aims ... archaic rules should help lubricate thinking, inspiring agencies, creative and media alike to collaborate ...
by brand identity agency Lambie-Nairn and will be used by manufacturers and retailers in their own ...
Andy Parfitt, or "the BBC fatcat who saddled the world with motormouth Chris Moyles", as the Daily Mail likes to call him, has turned Mad Man. The former Radio 1 controller, now Saatchi Saatchi's new talent director, is sitting in the agency's Charlotte Street office, looking quite fresh ...
emotional role radio plays in people's everyday lives. "We want advertisers and agencies to feel ...
Rainey Kelly Campbell Roalfe/Y R, a BBC roster agency, will take a lead role on the campaign. It is understood that the initial campaign will seek to raise awareness of the benefits of digital radio and is part of a co-ordinated initiative from the BBC, the commercial radio industry and the digital radio ...
Media agencies predict spend in the final quarter is likely to be up by around 7 per cent when compared with 2010. It is understood that the boost has been driven by national airtime spot revenue ... in previous years. Media agency sources suggest all radio groups are contributing to the growth, with a ...
underperformance, as demonstrated by the poor performance of UK agencies at ceremonies such as the D AD Awards ... radio creativity. It will roll out in spring 2012 and will include sessions at individual agencies ... advertising successfully we need to take the message into both the agency creative community and the client ...
RadioVille, the specialist radio creative agency, made the most creative ad tested by the Radio...and Integration). RadioGauge is free to advertisers and agencies and is funded by the commercial radio industry ... and their agencies for campaigns worth more than 350,000 and 40,000 respectively. Mark Barber, planning director ... across all of the 5Is. 3. Cancer Research UK by The Good Agency with media by MediaCom When we ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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