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Carnival Cruise Lines appoints MPG Media Contacts to £8m account

by Aegis Media agency Vizeum since 2008 . MPG has worked with Carnival Cruise Lines in the USA ...

Katherine Levy: Mag man Salmon looks like a fish out of water at Channel 4

head of agency sales role in Jonathan Allan's all-new Channel 4 cast. If the shock was the fact ... , this was belatedly remedied on Monday morning, when Monsieur de Puyfontaine personally e-mailed agency partners ... alongside the recently appointed head of agency sales, Damon Lafford, who comes from Sky Media and has ...

Economist updates 'Where Do You Stand?' campaign

media agency PHD and WPP's Kinetic. It will run on CBS Outdoor sites on the London Underground from ...

Campaign salutes Lindsay Masters, its uncompromising founder

At the same time, his place in UK advertising history is assured, having been the man who gave Maurice Saatchi his first job by hiring him as a Haymarket graduate trainee. And when Maurice left to join his brother, Charles, in launching their agency, it was Masters who pressed some of his wealthy ...

The Year Ahead for ... Magazines

is for publishers to do some serious work on their agency marketing, rather than being inward-facing. Cost ... the magazines into media agencies. The new generation of graduates and planners struggle to understand ...

Review of the year 2011: in with the new and out with the old

to agency fortunes and two sacred cows sacrificed to progress, Ian Darby writes....rising prices, higher utility bills and job insecurity. Evidence from agencies suggested ... halved to 5.4 per cent during the first half of 2011, according to the Marketing Agencies Association. The body, which represents integrated and below-the-line agencies, called on clients to "realise ...

Bloomberg Businessweek puts mag's 'personality' in the spotlight

The ads break on Friday (2 December) in the UK and are part of a multi-million US dollar global campaign led by WPP's MEC, which will run in the US and Hong Kong. The creative work for the campaign, developed by Bloomberg's internal agency, is inspired by recent stories from the magazine and each ad ...

Will Mark Frith again prove a smash hit at Bauer?

, agencies (both creative and media) can't wait to find out if he intends to engage with them. Because he did ... , stepping down in the summer. Apparently, he made a point of coming to agency presentations - and did a ... into interesting forms of dialogue with agencies. For example, he'll be expected to develop a mutual ...

Putting a British accent on a US fashion fixture

role has evolved: "It is no longer just editing a magazine - it's like running your own creative agency ...

Bauer puts launch of Gaz7etta on hold

Media agency sources said James Brown, the former GQ and Loaded editor and founder of the online project Sabotage Times, was working with Grazia s editor, Jane Bruton, on the title but that a launch date and frequency have yet to be set for the full launch. Sources suggest that Bauer, whose ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.