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and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ... is likely to change. Yet that isn't holding back our industry. More and more digital ad agencies ... that the brands, advertisers and agencies that recognise fastest how to use HTML5 effectively will give themselves ...
WPP Digital, the digital arm of WPP, has agreed to acquire the assets of US digital agency Rockfish...invested in US motorsport marketing agency Just Marketing International, becoming the third ...
The agency, which won the brief after a pitch, will work with M S until its new site is fully operational in 2014. The retailer s relationship with its digital agency LBi will continue. However, in the long term, a pitch for an agency to inform customers about the consumer experience offered by the site ...
WPP Digital has merged its digital agencies Schematic, Bridge Worldwide, Blue and Quasar, to create...forming Possible Worldwide, these four stellar agencies bring together a complementary mix of resources ...
WPP chief executive Sir Martin Sorrell has claimed it is difficult for agencies and other companies
Langdon blaming delays in client decisions in its creative agency division for its new business conversion...Digital Marketing Group owns the 20:20 agency brand and operates in e-commerce and data services, which it said was still waiting for a recovery in financial services. The company's results for the six months ending 30 September show revenue dropped 8.9% year on year to 22.4m. Recent client wins ...
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
At the same time, Tom Poynter, who was joint managing director with Dreyfus, has left the agency to become a director at LBi. Previously, Hendey was the head of project management and Effick was the head of planning. Nigel Jones, the chairman and chief executive of Publicis Group UK, said: "Publicis Modem ...
agencies. The year-long Channel 4 deal, which was negotiated by Mediavest Manchester, begins on June 20 ... offering Brothers and Sisters. The agency will also create supporting poster and TV ads to reposition ...
Campaign s Top 300 Agencies report ranks the country s biggest agencies according to the combined adspend (billings) of their clients, as measured by Nielsen. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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