between three and four digital agencies to work on its digital marketing. It has issued a tender and plans to invite at least five agencies to pitch for a place on its new digital roster. The process ... Museum, the National Media Museum and the Museum of Science and Industry. Agencies have until 17 May ...
Momentum UK, the integrated marketing agency, has been appointed to handle JK Rowling's latest...Replacing the incumbent agency, Adam Eve, Momentum has been briefed to define and develop ... users and create potions. Digital agency Th_nk continues to lead the development of the website ... for Momentum UK, said that Harry Potter is one of the "great cultural touchpoints" and the agency was thrilled ...
HP, the global technology giant, is talking to digital agencies about adding a shop to its global...The company has approached agencies with a digital creative brief that includes a design-and-build project, as part of its plans to overhaul its online presence. HP is not currently thought to have a global digital agency of record. However, Publicis agencies have previously worked on digital projects ...
Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...It has informed roster agencies about the review, covering digital and social media across its life cover and direct services insurance portfolio. Aviva currently works with a number of agencies ... Isobar. It plans to appoint a single agency to handle its activity. Abbott Mead Vickers BBDO handles ...
. The campaign was created by French music marketing agency My Love Affair, which launches in London today (14 ... as a media agency dedicated to bringing brands and artists together. Follow Matthew Chapman ...
Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...
and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ... is likely to change. Yet that isn't holding back our industry. More and more digital ad agencies ... that the brands, advertisers and agencies that recognise fastest how to use HTML5 effectively will give themselves ...
about the agency: that it is a "sweat shop". Ask three people in advertising what they know about AKQA and they will all say the agency drives creative excellence through the medium of technology, but at least one will say: "It's also a sweat shop." James Hilton, the agency's chief creative officer who has been ...
in understanding it. Every ad agency is short of money and time. But I wonder if that is partly because they don't understand how to use the most important tool they've got. If agency staff learnt how to code, how ...
-makers and storytellers, a lot of whom have agency backgrounds", who form the creative backbone of Google's marketing team ... company Essence and collaborated with Rehab on the Scott film. But to name any more agencies, Uglow cautions, would be unfair, as they would not be able to mention them all. "There are a lot of agencies ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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