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-winning multi-channel creative agency, delivering inspired and very relevant creative messages to our clients ...
Direct marketing agencies have long been criticised for not being able to produce the sort of big ... , only 5 per cent came from the UK. Thirty-one UK agencies entered the category, but less than half of those were pure direct marketing agencies. And those UK agencies that did enter clearly did not have ...
Langdon blaming delays in client decisions in its creative agency division for its new business conversion...Digital Marketing Group owns the 20:20 agency brand and operates in e-commerce and data services, which it said was still waiting for a recovery in financial services. The company's results for the six months ending 30 September show revenue dropped 8.9% year on year to 22.4m. Recent client wins ...
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply in the digital world, replaced instead by a raft of multi-purpose agencies that all "do digital". And how hard can it be? In truth, agencies are overwhelmed with digital opportunity. So much more reach ...
joining the dots between a business' activities and the audiences it seeks. Both client side and agency ... . Agencies know what they should provide, but they too are poorly structured to create it. Every agency ... marketing director as its CEO. Agencies and marketers alike will be forced to forge relationships ...
to be able to spark and then manage conversations, rather than just spark them. And a new breed of agency ... have to say to me?" but "What can you do for me?" - The successful agency will listen and learn ...
every day? We thought: "What if we all did?" What if we created a wiki to store all of our agency ... with one agency?" Most of this stuff is far less valuable when proprietary than when open. It ...
and concierge while you become editor. As an agency, we are constantly working with our clients, striving ... as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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