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WPP makes $5m investment in US data analytics company

and their agencies, but, over the past several years, the data has become exponentially more diverse, faster ...

Rapp recruits planning director and technical head

Noakes takes the agency's most senior data planning role, replacing Simon James, who has left after seven years to join Sapient. Noakes has joined from DraftFCB, where he was managing partner ... strategist at Agency.com. ...

Sainsbury's Finance appoints Tangible

LONDON - Integrated agency Tangible has been appointed by Sainsbury's Finance to manage its six...'s Finance, said: 'We are delighted to announce Tangible as one of the lead agencies on the business. There ...

Engine buys Andrews Aldridge

LONDON - Engine Group has bought the direct marketing agency Partners Andrews Aldridge and Fuel...agency. Andrews, the former chief executive of Arc Group s direct marketing outfit, Tomahawk ... considerable success, securing Campaign s Direct Agency of the Year in 2002, as well as a number of awards ...

BA kicks off pitch for Asia-Pacific DM brief

LONDON - British Airways is searching for a direct marketing agency to handle its digital...in the process. A spokesman for BA said: We re looking for an agency to handle the below-the-line and digital ...

NSPCC hunts shop for legacy DM brief

LONDON - The NSPCC is holding a pitch to find a DM agency for a campaign to urge donors to leave...The charity has shortlisted three agencies that will pitch for the business this week ... Freestyle Marketing. Kitcatt Nohr Alexander Shaw, the incumbent agency on the NSPCC s high-value donor direct marketing, has declined to pitch. The successful agency will be charged with creating ...

Dunnhumby boosts media data offering

Janes joins dunnhumby as the head of media solutions and development, and will work with media agencies and clients on using its Tesco Clubcard data to aid media planning. He joins an existing media ... clients and agencies. He said: I m looking forward to helping organisations apply this insight to deliver ...

Naked launches evaluation business

Naked Numbers will offer a service to evaluate communications effectiveness and will be headed by Scott Thomson, Starcom s former head of analytics, who becomes Naked s global head of evaluation. The agency has also entered into a joint venture with Fuel Data Strategies, which will involve Fuel providing ...

Ogilvy's Cancer Research work takes top honours at Campaign Direct Awards

The agency picked up the Gold award for best overall execution, this time for its Smoke is Poison Tanker campaign for the Department of Health and Cancer Research UK. The campaign featured a chemical ... . The campaign also picked up the silver award for best use of outdoor. The agency s success didn t stop there ...

Campaign Top 300 Agencies 2006

Campaign s Top 300 Agencies report ranks the country s biggest agencies according to the combined adspend (billings) of their clients, as measured by Nielsen. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.