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approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries ... . The account will be run out of the agency's Cirencester office. EHS will initially focus on the Premier Inn ... managing director, said: "As an agency, we're really trying to push things digitally, and I think ...
agency of record for its Hendrick's Gin brand....The digital agency won the business after a four-way pitch against undisclosed agencies, which was called in June this year . The company does not currently have a retained agency on the account, instead working on a project-by-project basis. Brand Advocate has been tasked to develop the gin brand ...
Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...
SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform...The business, which involves building relationships with women who use the products, is currently handled by Rapp. The agency is repitching for the account. SCA's review follows its move, earlier ... national radio advertising campaign. Current SCA roster agencies include Fallon, Publicis Chemistry ...
Starbucks is looking for an agency to handle its customer relationship marketing account in the UK....The coffee shop chain has sent RFIs directly to agencies ahead of a pitch as it looks to ramp up its CRM activity. The brief includes work on the Starbucks Card loyalty scheme. It is understood that Starbucks has not previously worked with an agency dedicated to handling its UK CRM account. However ...
The agency was awarded the business following an informal pitch and discussions with a number of agencies. SFW will work alongside sister agency VCCP Health, which works on the 3m Omega Pharma creative account. SFW will be responsible for CRM and eCRM activity to develop a launch, acquisition ...
Whitbread is looking for an agency to handle its CRM business, as the company attempts to build...agencies earlier this week through the AAR. Pitches are expected to take place later this month, with an appointed agency set to be in place soon after. Whitbread has never had a retained CRM agency but intends ... s ongoing search for an agency to handle the advertising for its portfolio of eateries. The review, which ...
The agency won the account after a competitive pitch. Its appointment will further strengthen The Red Brick Road's relationship with the brand's parent company, First Drinks. The agency also works on the First Drinks whisky brand Glenfiddich in the UK. In the past, R my Martin has used agencies including ...
Direct marketing agencies have long been criticised for not being able to produce the sort of big ... , only 5 per cent came from the UK. Thirty-one UK agencies entered the category, but less than half of those were pure direct marketing agencies. And those UK agencies that did enter clearly did not have ...
and their agencies, but, over the past several years, the data has become exponentially more diverse, faster ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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