to remove filtersLastminute.com hires Adam & Eve to £6m creative account
20 Dec 2011 | by Alex Brownsell
: "[Adam Eve will] support us on the new vision and direction for the Lastminute.com brand. [The agency ...
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2012 CES offers a glimpse into the future for brands
19 Jan 2012
Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...
On the Campaign Couch ... with JB
01 Dec 2011
, the better. Agencies are never going to turn down a bit of business because they believe the expenditure ... to the effect on the livelihood of agency people, the postal service, the coverprice of The Sun or the quality ... is looking for an agency to create a campaign that brings young people together and encourages them ...
Richard Exon: Creativity is reliant on shared ambition, just ask Mary Portas
27 Oct 2011 | by Richard Exon
. Anybody, client and agency alike, who has ever had to defend an idea as it gets chipped away, or who has ... work comes when client and agency have a shared sense of creative ambition. It's a crowded world out ...
Facebook urges agencies to keep on 'hacking'
22 Sep 2011 | by Ian Darby
's throw from the hub of the UK digital agency scene in Shoreditch, took the format of a speaker event ... for Transport for London. Either side of this interactive experience, agencies listened to a sales pitch from ... experimental in our approach to creativity." Sarah Personette, the director of global agency relations ...
It's time to stop worrying and start loving Google
25 Aug 2011 | by Tom Bedecarre
agencies from their clients. An upfront buy or global discount structure negotiated with most other media ... a close eye on Google as it has grown up over the past 12 years. In addition, our agency (like ... recently joined a growing roster of leading creative agencies hired by Google to improve its own marketing ...
Duffy's flight plan is to be Europe's number one
25 Aug 2011 | by John Tylee
." The five-way pitch ended with easyJet's account moving from Publicis London to VCCP. "The agency ... -cost airline that does things in different ways to other organisations and we needed an agency that could ... youthful and energetic style. According to Follows, the agency drew its inspiration for the work from ...
Brands play with Wimbledon
24 Jun 2011 | by Maisie McCabe
media owner CBS Outdoor. The FedEx campaign, planned and bought by Omnicom media agency PHD and Aegis ... and bought by WPP agencies Mindshare and Kinetic with creative by Ogilvy. At Heathrow, IBM is using ... ). As part of the promotion, coordinated by PR agency Lawson Dodd, people in the queue will be offered ...
Black Eyed Peas Will.i.am: 'Ad agencies are yesterday'
23 Jun 2011 | by Arif Durrani
delegates. Will.i.am said: "Ad agencies are yesterday. But ad agencies that can turn consumers ... we are all experiencing is a big major shift: what ad agencies used to do, what marketers used to do ... solutions to cut through and maintain connections. "Ad agencies are still important but they are trying ...
Billetts brand makes way for Ebiquity
14 Feb 2011 | by Daniel Farey-Jones
Consultancy, part of media agency CIA. It became independent in 1995. Billett and his management team sold ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
