Work Club hired for Coke water activity
24 Nov 2011 | by Anne Cassidy
, the soft drinks maker Schweppes, began talks with agencies about its 4 million advertising account, with a ...
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2012 CES offers a glimpse into the future for brands
19 Jan 2012
Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...
Technology meets creativity at AKQA
10 Nov 2011 | by Katherine Levy
about the agency: that it is a "sweat shop". Ask three people in advertising what they know about AKQA and they will all say the agency drives creative excellence through the medium of technology, but at least one will say: "It's also a sweat shop." James Hilton, the agency's chief creative officer who has been ...
Virgin Atlantic unveils online film for app launch
21 Dec 2010 | by Sara Kimberley
available on Virgin Atlantics homepage. The film was developed by LBi in conjunction with the agency ...
Dare to develop iPhone and iPad apps for Penguin
09 Sep 2010 | by Anne Cassidy
The agency, which won the business after a pitch, will launch its first iPhone app for Penguin's digital division in the coming weeks. Penguin hopes that the apps will help it to break new ground ... won Penguin Books' advertising account in July after a pitch against undisclosed agencies. Penguin ...
LG campaign focuses on social media
14 Jul 2010 | by Joe Thomas
The second phase of activity has been created by RKCR/Y R and PR agency LG ONE, with media planning and buying handled by Mindshare. The activity focuses on bringing to life the new LG Optimus mobile family. TV ads will feature during a selection of lifestyle, sporting and entertainment ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
Media: All about Apple's iAd
18 Jun 2010 | by Alasdair Reid
week, we saw the Apple Factor kicking in, as advertisers and agencies fell over themselves to express ... , but to dictate terms in a rather Draconian fashion. ADVERTISERS AND AGENCIES - Some agencies have clearly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
