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subscription. Last month, it appointed 18 Feet Rising as its ad agency, tasked to develop an overarching ...
against a number of undisclosed specialist digital agencies at the end of March. The incumbent was Leeds ... by the independent agency AMS. JWT was appointed to the creative account for the Royal Caribbean International ...
The trio of 60-second films cover the birth of the Cuba Libre cocktail, the origins of the brand's bat logo, and Bacardi s invitation in Prohibition-era America to "come to Cuba and bathe in Bacardi rum". They were created by New York creative agency Johannes Leonardo, which took over the global ...
that attracted more than 1,000 submissions from 40 countries across the world. Four agencies landed second ... as a community for agencies, brands and creativces to showcase their best Facebook work. Digitas ... , this was Facebook at its best. On the whole what lessons should agencies take from the winners about what makes ...
to be an official "Warburtons Taste Tester". Mark Roalfe was the agency creative director on the ad, working ...
Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...
and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ... is likely to change. Yet that isn't holding back our industry. More and more digital ad agencies ... that the brands, advertisers and agencies that recognise fastest how to use HTML5 effectively will give themselves ...
agencies....The account will strengthen the agency's existing relationship with the holiday company after it was appointed to its 5m advertising account in August . Jae Hopkins, head of communications at Butlins, said: "Social media is a great way of spreading the experience that our guests enjoy at Butlins and we ...
in agencies using Facebook as a marketing platform....to inspire advertising agencies and brands by showcasing some of the best Facebook creative campaigns from ...
Motorist Ian Graham won the Facebook competition. Traditionally, the brand uses its own staff in its ads, which feature the catchy jingle, "Autoglass repair, Autoglass replace," and are created by the brand's ad agency Tellyville. Graham plays a minor role as a disgruntled motorist, frustrated ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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