Work Club hired for Coke water activity
24 Nov 2011 | by Anne Cassidy
, the soft drinks maker Schweppes, began talks with agencies about its 4 million advertising account, with a ...
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2012 CES offers a glimpse into the future for brands
19 Jan 2012
Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...
Technology meets creativity at AKQA
10 Nov 2011 | by Katherine Levy
about the agency: that it is a "sweat shop". Ask three people in advertising what they know about AKQA and they will all say the agency drives creative excellence through the medium of technology, but at least one will say: "It's also a sweat shop." James Hilton, the agency's chief creative officer who has been ...
Vexed Digital acquires mobile specialist Future Platforms
14 Oct 2011 | by Matt Williams
Vexed Digital, the digital agency launched by ex-Good Technology founder Richard Davies, has
WPP acquires US digital agency Rockfish
22 Aug 2011 | by Daniel Farey-Jones
WPP Digital, the digital arm of WPP, has agreed to acquire the assets of US digital agency Rockfish...invested in US motorsport marketing agency Just Marketing International, becoming the third ...
Aegis start-up to focus on mobile
04 Aug 2011 | by Matt Williams
, a full-service agency offering creative, strategy, technical delivery and buying of mobile campaigns....The agency will form part of an integrated offering with the other Aegis Media agency networks, including Isobar, Carat, Vizeum and iProspect. Christopher Smith, Tim Dunn and Matt Jones, who have all been recruited from the mobile and digital communication specialist Mobile Interactive Group, will run ...
Russell Davies: Apple's ability to invent makes it the envy of the C-suite
28 Jul 2011 | by Russell Davies
of "design thinking" but because design agencies can put a new product on the table and promise a whole new ...
VIDEO: Sorrell on apps, mobile and social networks
16 Feb 2011 | by Daniel Farey-Jones
WPP chief executive Sir Martin Sorrell has claimed it is difficult for agencies and other companies
BD Network acquires mobile agency
05 Aug 2010 | by Sara Kimberley
BD Network has acquired mobile agency We Love Mobile for an undisclosed sum....The mobile agency will retain its name, but sit under the BD umbrella. It will offer mobile ... director, and creative director respectively. The agency will fold its nine-strong mobile specialist team into BD Network. The mobile agency s clients include John Lewis, BBC and EMI. It will now also ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
