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-Media, as UK managing director of its performance agency Quisma, which launches today....agency. In her role Edwards will be charged with establishing Quisma as a leader in the performance marketplace and leveraging the agency s existing pan-European network and its systems and processes ... , the agency will lean on the project management and optimization resources of the agency's headquarters ...
Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...
and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ... is likely to change. Yet that isn't holding back our industry. More and more digital ad agencies ... that the brands, advertisers and agencies that recognise fastest how to use HTML5 effectively will give themselves ...
about the agency: that it is a "sweat shop". Ask three people in advertising what they know about AKQA and they will all say the agency drives creative excellence through the medium of technology, but at least one will say: "It's also a sweat shop." James Hilton, the agency's chief creative officer who has been ...
in understanding it. Every ad agency is short of money and time. But I wonder if that is partly because they don't understand how to use the most important tool they've got. If agency staff learnt how to code, how ...
-makers and storytellers, a lot of whom have agency backgrounds", who form the creative backbone of Google's marketing team ... company Essence and collaborated with Rehab on the Scott film. But to name any more agencies, Uglow cautions, would be unfair, as they would not be able to mention them all. "There are a lot of agencies ...
The agency, which won the brief after a pitch, will work with M S until its new site is fully operational in 2014. The retailer s relationship with its digital agency LBi will continue. However, in the long term, a pitch for an agency to inform customers about the consumer experience offered by the site ...
technologies. With this deal, IgnitionOne is simplifying digital marketing for agencies and brands ...
Digital, the specialist marketing and technology agency.
. The bigger groups have been developing their own agency trading desks - WPP has just launched the demand ... IT MEANS FOR ... MEDIA AGENCIES AND ADVERTISERS - The most immediate challenge for media agencies ... of data) to make the most of real-time bidding. The networks argue that the more clued-up agencies ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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