A Continuous Conversation
17 May 2012 | by Ilicco Elia, LBi
excellence in any of them. A couple of years ago, marketers who bolted a mobile specialist on to their agency ...
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Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
an app" that sometimes afflicts both client and agency marketers. In addition, mobile is often created ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
developers care deeply about technologies; integrated agencies and consumers care more about experiences ...
2012 CES offers a glimpse into the future for brands
19 Jan 2012
Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...
VIDEO: Sorrell on apps, mobile and social networks
16 Feb 2011 | by Daniel Farey-Jones
WPP chief executive Sir Martin Sorrell has claimed it is difficult for agencies and other companies
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
Media: All about Apple's iAd
18 Jun 2010 | by Alasdair Reid
week, we saw the Apple Factor kicking in, as advertisers and agencies fell over themselves to express ... , but to dictate terms in a rather Draconian fashion. ADVERTISERS AND AGENCIES - Some agencies have clearly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
