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Things we like

Communications and Yuki Media, and brokered by the media agency Maxus. And one thing we don't ... Brown ...

Virgin Media launches multimedia campaign for TiVo

5.45pm today. The media planning and buying was by Fifty6, the bespoke agency formed by Manning ...

Brands play with Wimbledon

media owner CBS Outdoor. The FedEx campaign, planned and bought by Omnicom media agency PHD and Aegis ... and bought by WPP agencies Mindshare and Kinetic with creative by Ogilvy. At Heathrow, IBM is using ... ). As part of the promotion, coordinated by PR agency Lawson Dodd, people in the queue will be offered ...

WPP scoops global Bombay Sapphire account

Bombay Sapphire, the Bacardi-owned premium gin brand, has appointed a group of WPP agencies...and experiential work. The move marks the first time that Bombay Sapphire has worked with agencies on a retained ... campaigns however, it has also worked with some US and UK-based agencies on projects. Bombay Sapphire ... pictures that reflected their lifestyle. The campaign, which was created by the US agency Shift Global ...

What Next in Digital?

With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.