David Wilding: Algorithms do not always provide an engaging solution
04 Aug 2011 | by David Wilding
, it is simply responding to what clients and agencies are asking. And with "F-commerce" still in its infancy, it ...
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The Year Ahead for ... Data
12 Jan 2012 | by Ben Wood
agency that Google, Facebook and Adobe already know more about some of our clients' businesses ... on price alone. Most importantly, we will need to evolve our processes within our agencies so that we ... and talent base was the move of media out of creative agencies in the 80s. Media buying is going to be more ...
Media Perspective: Disappearance of Billetts name marks a sad day for media
24 Feb 2011 | by Jeremy Lee
like the end of an era. Legend has it that new starters at the media agency CIA Billett (there's a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
