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Campaign Viral Chart: Nike interactive ad nets first place

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

An official reveal trailer for videogame 'Call of Duty: Black Ops 2' has entered the chart in second position, after receiving 45,817 shares this week. The film, created for Activision by agency 72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly ...

The AA calls £7 million advertising review

with a number of agencies on specific advertising projects, including McCann London and DCH. The AA ...

Hertz calls review of £10 million pan-Euro media

The car-rental company has issued RFIs via the marketing strategist Procurian and agencies have been invited to submit initial information online. Initiative, the incumbent, won the account ... is looking for a global PR agency to handle the brand s corporate reputation around the world. Hertz ...

Which Olympic sponsor ads are most shared?

The ad, created by agency Sid Lee and featuring David Beckham, inspired nearly 22,000 Facebook shares and was mentioned in 16 blog posts. BMW has been perhaps the most successful of the sponsors with three appearances in the top 10 chart. The three ads from BMW managed a total of 21,355 shares ...

Honda hands online relaunch brief to LBi

The agency landed the business after a pitch process and will work on relaunching Honda's web presence in 22 countries, including the UK. Honda is looking to create a more engaging online experience ... to experience its cars, motorbikes and power equipment. The agency's brief is a new one but Honda has ...

VCCP wins global McLaren ad brief

The agency triumphed in a three-way shoot-out involving The Brooklyn Brothers and Leagas Delaney. JWT had been knocked out at an earlier stage. McLaren Automotive called the pitch, which was handled by Oystercatchers, in November last year in a bid to challenge its rivals Ferrari, Lamborghini ...

Omnicom and IPG form JV to service $1bn global Chevy account

Omnicom-owned Goodby Silverstein Partners, previously Chevy s lead agency in the US, and Interpublic s McCann Erickson, the brand s lead agency in Latin America, India and China, have formed the 50 ... campaigns across all platforms for Chevrolet. Chevrolet previously used 70 agencies across the globe ...

UM lands Zipcar's £4m planning and buying account

Zipcar, the car-sharing network, has appointed the Interpublic Group agency UM London to handle its...Interpublic Group agency, Weber Shandwick, to develop a media and consumer engagement programme to help drive ... to expanding the service nationally. The hire of the agencies follows Andrew Barclay's appointment earlier ... for Zipca. "Both agencies impressed us with their proven track record of building distinctive ...

Citroen pushes DS5 model with interactive mailer

to stand out from its competitors." The campaign was developed with CRM agency The Listening Company ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.