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The ad shows how hard-working feet can be, with footage of ballet dancers, soldiers in the trenches, a marathon runner, a man walking home through snow and a woman wearing strappy high heels. It was made by Lowe and Partners agency Ponce Buenos Aires, the ad agency behind 'The Cleaner' campaign ...
The television campaign, which ran in October, featured naked people applying coloured substances to their bodies. It is not clear whether it was created in-house or by an agency. The ad began with a voiceover that stated, "we put so many different chemical ingredients onto our skin", before cutting to a woman using ...
of the month . Credits Creative Agency: Razorfish Executive Creative Director: Sean Chambers Copywriter: David Cadji-Newby Agency Producer: Nicole Saganice Media Agency: Mindshare Europe Production Company ...
Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant...The agency will be responsible for the digital strategy across the entire Sure portfolio, which ... the connections between the brands and their consumers. The agency will work on the brand out of its New York ... is not affected by R/GA's appointment, according to an Iris spokeswoman. The integrated agency works on Sure ...
that working with an agency of Leagas Delaney's calibre will bring to our business." Tim Delaney, Leagas ...
The Facebook app, created by Agency Republic, is designed to fit in with the skincare brand's 'Feel Closer' positioning (created by Draftfcb). Consumers can use the app to buy and send a friend a Nivea gift set, which will be wrapped in personalised wrapping paper featuring photos they have both ...
SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform...The business, which involves building relationships with women who use the products, is currently handled by Rapp. The agency is repitching for the account. SCA's review follows its move, earlier ... national radio advertising campaign. Current SCA roster agencies include Fallon, Publicis Chemistry ...
-focused approach, has a reputation for driving hard bargains, including with agencies - although Gaa asks: "Why would an agency waste time with us if our account wasn't profitable?" This philosophy also manifests ... no pressure, then, on Euro RSCG, appointed as RB's global creative agency five years ago, or ZenithOptimedia ...
Superdrug, the UK's second-largest health and beauty retailer, is reviewing its £7 million UK media planning and buying business, currently held by ZenithOptimedia.
Quiet Storm will create an integrated campaign for the brand, spanning digital and print, to be released early next year. Neal's Yard, which was founded 30 years ago, did not previously have a retained agency and has until now worked on an ad hoc basis with its suppliers. Mel Taylor, the director ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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