to remove filtersAgencies line up for £7m Superdrug media
29 Sep 2011 | by Katherine Levy
Superdrug, the UK's second-largest health and beauty retailer, is reviewing its £7 million UK media planning and buying business, currently held by ZenithOptimedia.
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Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
-focused approach, has a reputation for driving hard bargains, including with agencies - although Gaa asks: "Why would an agency waste time with us if our account wasn't profitable?" This philosophy also manifests ... no pressure, then, on Euro RSCG, appointed as RB's global creative agency five years ago, or ZenithOptimedia ...
Omega Pharma appoints SFW to CRM brief
15 Aug 2011 | by Sara Kimberley
The agency was awarded the business following an informal pitch and discussions with a number of agencies. SFW will work alongside sister agency VCCP Health, which works on the 3m Omega Pharma creative account. SFW will be responsible for CRM and eCRM activity to develop a launch, acquisition ...
JWT and McCann share Viagra ad business
07 Apr 2011 | by Sara Kimberley
-off the Viagra review in January and does not currently have a retained agency on its pan-European Viagra ... relationship the agency has with Pfizer. Last year the agency was appointed to handle the advertising account ... handled by Rapp, which is affected by the appointments. The agency first picked up the 8 million account ...
Superdrug hunts shop for reward scheme launch
25 Jan 2011 | by Daniel Farey-Jones
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....agency that can design campaigns, work within our brand guidelines creatively, segment, execute ... ." Superdrug also works with advertising agency HMDG, point-of-sale agency APS, and PR agency ZPR ...
The7stars wins £2m Mentholatum media business
19 Jan 2011 | by Katherine Levy
with other undisclosed agencies as part of a review managed by media auditor FLE. Bernice Simpson ... communication gets the right exposure and reaches our specific audience targets. "The7stars agency ...
Carat retains $1.2bn media business in the US
22 Dec 2010 | by Sara Kimberley
The agency held on to the business following a review in September. The agency has worked with Pfizer for 11 years in the US. The appointment comes after the pharmaceutical giant consolidated all media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis ...
Pfizer calls £9m UK media review
07 Oct 2010 | by Katherine Levy
currently handles the Wyeth account, but Pfizer is understood to be seeing up to eight agencies this week for chemistry meetings. Other media agencies on the UK Pfizer roster include Vizeum, which has worked ...
GlaxoSmithKline kicks off $1bn US media review
15 Sep 2010 | by Mark Banham
. The brief to US agencies, understood to be handled by US-based intermediary Ark Advisors, is expected ... ." It will be a busy last quarter of the year for WPP's MediaCom. The agency is poised to defend the US GSK ... , GlaxoSmithKline retained MediaCom to handle its 60m UK media planning and buying account , however the WPP agency ...
Lloydspharmacy reviews media business
09 Sep 2010 | by Katherine Levy
approached agencies ahead of a pitch for the business. Lloydspharmacy, which is handling the review without an intermediary, said that it has invited four agencies to pitch and is not looking to add further shops to the list. Universal McCann Birmingham's sister agency McCann Erickson handles creative ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
