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The agency won the new account after a pitch handled by Oystercatchers. Investec has not worked with a direct marketing agency in the past. PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has ...
. At this stage it is not clear which WPP agencies will be involved in the Team set-up, though the holding company s brand agency Brand Union already handled some work for the client. Hill Holiday has retained ... assignments", according to Bank of America. Publicis Group media agency Starcom USA will continue to handle ...
main consumer banking brands into its above-the-line agency, M&C Saatchi....The agency captured the account after a competitive pitch against RBS s digital roster agencies and will now handle all digital activity including display, mobile, apps, websites and e-mail for both the NatWest and RBS brands. The move is a blow to the incumbent, Glue Isobar, which was handed ...
Barclays is in talks with its roster agencies regarding a brief for a global brand
and the Havas Media-owned agency MPG Media Contacts. Andy McQueen, the marketing director at Nationwide, said ...
The agency picked up the business following an internal review conducted by Saga towards the end of last year. Previously Saga had worked with a number of agencies on specific advertising projects, including McCann London and DCH. VCCP will now develop a new campaign that aims to change perceptions ...
are as memorable as its TV work. Agency: SFW Writers: Fred Rodwell, Andy Parsons Agency producer: Larissa Miola ... never be kept waiting. Agency: Beattie McGuinness Bungay Writer: Simon Bere Agency producer: Anna ... of those lamentably unsung heroes in the Honda research and development team. Agency: Wieden Kennedy ...
The company, which bid last month to take control of 632 branches owned by Lloyds Banking Group, has held initial conversations with several network agencies about the work. It is thought that NBNK requires an agency partner to assist on its advertising strategy and possible future marketing ...
The agency, which has handled above-the-line work for Lloyds TSB since 2002 and Bank of Scotland since 2009, picked up the account without a pitch. Factor 3 and Razorfish were the previous incumbents on the business. Cheltenham Gloucester plans to spend 2 million next year to promote its ...
, been at the agency since November 2005. When the business was last put up for pitch three years ago ... into Abbey, the only other incumbent wasn't even invited to pitch. Among those other agencies that did, OMD was one that pulled out of the process. The reason for this lack of interest is that agencies were ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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